Superfresh formerly held the spot for The Official Supermarket of The Dover Speedway. This didn't last, obviously. Superfresh closed their Dover, Delaware Futurestore a decade ago. They've been beat by Acme... which also pulled out a store of Dover last year. Will they give up their sponsorship? Probably not.
I pulled this photo from eBay so long ago! It sold for $59 I think.
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